Black Girls Love Chocolate?

What is it that makes you patronize a small business? Is it the inviting smell of a bake shop? The welcoming feel of the storefront or the neat signage? Or is the smile from the store clerk that welcomes you? In the case of Fear’s Confection, it was all the above.

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Nestled in Lakewood, Ohio, Fear’s Confections set up shop in 2013 after the acquisition of the families business in 2010.

Once inside the shop, nostalgia immediately hit me; the Valentine’s Day decorations and quirky 80s relics, Star Wars, Ninja Turtles, and Labyrinth figurines dominated the shop shelves.

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Besides their love of 80s relics, there was a sure sense of the owner’s love for CLE.  The cool, inversion chocolate bar with Cleveland’s cityscape on it, whichever way you flip it tasted great!

The Chocolate Inversion Bar

The Chocolate Inversion Bar

The Chocolate Inversion Bar

The Chocolate Inversion Bar

The best part of the visit was talking with Cassandra Fear, the shop’s owner, who presented herself to be the very paradox to her last name; Cassandra is “FearLESS.” 

Black Girl in the CLE with Cassandra Fear of Fear's Confection

Black Girl in the CLE with Cassandra Fear of Fear's Confection

Cassandra, a former engineer, described some of her early hardships being a business owner, explaining briefly how some of her previous business partners bailed on her, and how she wasn’t able to find a shop to rent. She shared how tests and trials helped her reach her desired outcome. Cassandra also shared the one question that I was dying to ask her. Why did she become a confections connoisseur versus an engineer?  

Cassandra professed that she had always wanted to venture out of the corporate world. She had a vision for her family that they would be able to share something of their own for years to come.  They started making chocolates inside their home, and eventually, the chocolatey goodness led to the need for mass production.

Cassandra’s success and her background story are the reason I wanted to spotlight this small business and dedicate this post to Cassandra and her family. Thank you for being an advocate of entrepreneurship, women’s rights, autism awareness, local charities, and LGBTQ communities. 

So long. I’m going to back to enjoy my smoked sea salt, milk chocolate caramels now.  

#blackgirlsshopsmall

#blackgirlsshopsmall